Expert Knowledge tailored to clients needs.

  • Brand Strategy development for mid-size companies
  • Go to Market, Sell-in and Sell-out conception
  • Market entry concept for branded products
  • Communication and Trademarking Campaigns

know how in digital and talent to digitize processes.

  • Design and digitization of processes
  • The architecture of digital infrastructure
  • Implementation of departmental systems, such as CRM, After Sales, eCommerce, order management, web

With a planned approach, I coordinate on-site and off-site teams.

  • Sparring partner for strategical decisions
  • Management on C-Level for marketing, product management and digital
  • Product Training and Projekt Kick off
  • Budget planning and cost-saving
  • Business Development and new department organization
  • Recruitment of Sales- /Marketing personal

B2C Sales & Customer Centricity.

  • Business Development of individualized B2C Sales concept and operations
  • Market and distribution analysis
  • Ecommerce implementation and development
  • Assortment and Pricing management

My Approach

A comprehensive analysis? In many cases, all that's missing is the start and the ideas to quickly get something on the road and not make a science out of it. Implementation with thought and planning. It's essential to set goals and discuss the same assumptions and expectations. Create a "blueprint" together. Especially the experiences and solutions from other industries can be applied to current problems.

It is usually much more challenging to make things more simple.
Henrik John

Marketing is my home turf. My experience lies both in a performance-oriented private equity organization as well as with owner families who centrally define a brand. I support you as a sparring partner in overarching issues with my profound and long-standing expertise in international marketing and sales experience with top luxury and premium brands (Porsche, Porsche Design, GROHE and Weber Grill).

About Me